Top 5 Beauty Retail Apps on Android in Italy Q1 2022

During the first quarter of 2022, beauty retail applications on the Android platform in Italy showcased diverse trends in weekly downloads and active users. Here’s a detailed look at the performance of the top 5 beauty retail apps based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik experienced a fluctuating trend in weekly downloads, starting with approximately 7.4K at the end of December 2021 and ending at around 5.4K by the end of March 2022. Their weekly active users also saw variations, starting at 35.7K and decreasing to about 29.3K over the quarter.

versione obsoleta - Sephora had a more stable trend in weekly downloads, with a slight increase from around 4.1K at the beginning of January to 3.1K by the end of March. The app’s weekly active users saw minor fluctuations, maintaining an average of around 19K throughout the quarter.

LOOKFANTASTIC - Beauty Shopping showed consistent growth in weekly downloads, starting at 2.3K and peaking at approximately 2.7K by the end of March. The weekly active users followed a similar trend, increasing from 16.8K at the beginning of January to about 19.1K by the end of March.

Bottega Verde had a notable spike in weekly downloads, reaching about 6.7K in late February. However, by the end of March, the downloads had decreased to around 1.1K. Their weekly active users also peaked at 9K in late February before stabilizing around 3.8K.

PASSIONE BEAUTY maintained a relatively steady number of weekly downloads, averaging around 1.5K throughout the quarter.

These insights provide a glimpse into the performance of top beauty retail apps in Italy. For more detailed data and analysis, visit Sensor Tower.